As a Visual Designer at Facebook, I specialize in developing and designing landing pages, prototypes, design systems, and icons for SBG campaigns aimed at small businesses. My work focuses on ensuring that these campaigns are optimized for both Facebook's web and mobile platforms.
• UX Design: Sketches, Wireframing, Usability Testing
, Interaction Design, Prototyping.
• Visual Design: Banner Design, UI design, Building Design Guidelines & Design System, Responsive Design, and Interaction.
• Sep 02, 2020 - Feb 10, 2021
• Contribution Team Project (3 people)
• Figma
• Adobe Creative Suite
Facebook Mobile Business Goals is a set of objectives and strategies designed to help businesses achieve success in their mobile advertising campaigns on Facebook. The goal is to help businesses effectively reach their target audience, drive traffic to their mobile apps or websites, and increase revenue through mobile advertising.
I combined the logo shape and picture of Facebook messenger to convey the atmosphere of communicating with messages and people. Also, I designed it according to the Facebook design system guidelines.
Photo ads provide a clean and simple format for use with inspiring images and eye-catching copies.
Set audience settings.Show me the people who use the product.
Too many copies can be distracting, and advertisements can be displayed to fewer people. Focus on the most important details as textual images have a greater impact.
Maintain visual consistency. Use high-resolution images and find Facebook Ad Guide file size recommendations.
Highlight the value of messaging in your business.
I found the key elements in the image to be used for marketing,and I improved the UI elements simply according to the priority.
Creating visually appealing and engaging content can help capture people's attention and encourage them to click on your ads, which may result in more app installs and usage.
Defining and targeting specific customer segments who are most likely to be interested in your app can improve the efficiency of your marketing efforts, as you can reach people who are more likely to install and use your app.
Ensuring that your app is optimized for user experience and performance can increase the likelihood of people continuing to use the app after installing it, which can lead to higher engagement and potentially more in-app purchases.
Showing ads across different ad placements (such as in the news feed, Instagram, and other Facebook properties) can help increase your app's visibility and reach more potential users.
Deep links can help direct users to specific pages or features within your app, making it easier for them to find and use the app's functionality.
Adding app events can help you track user behavior and understand how people are using your app, which can help inform your marketing strategies and improve user engagement.
These strategies can help improve the effectiveness of your Facebook marketing efforts and potentially lead to more app installs, higher user engagement, and increased revenue. However, it's important to continually monitor and optimize your marketing efforts to ensure that they are meeting your goals and objectives.